Marketing

What is Content Marketing? Start building your online audience.

Content marketing is the process of creating high quality website content that is so compelling that it attracts attention from your target market. Although content marketing is often used to maintain and nurture business relationships with existing customers, today I’ll be talking about how businesses are using content marketing to find new customers and build … Read more

7 Trends in Digital Marketing

From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next. Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience … Read more