The Meta Description tag is a snippet of HTML code that belongs inside the head of an HTML document (a web page). Traditionally, the meta description tag is a short human-generated description of the content that a person will find on that web page. The search engines will sometimes choose to use the meta description … Read more
Every so often, for a variety of reasons, businesses’ decide to change things up and redesign their website. The problem is, however, that often there are some important aspects that end up being overlooked. The end result can end up costing businesses more than they expect. One such aspect is the current search engine ranking … Read more
Co-Marketing vs Search Engine Optimization It’s hard to imagine something could work better than search engine optimization (SEO). SEO remains the workhorse of web marketing strategies mostly because it happens without you having to do anything. Literally, if you launch a new ecommerce store with 250 products on it, Google will find those 250 pages … Read more
The upcoming holiday season means a big increase in search traffic on seasonal keywords as consumers look for gift ideas, travel accommodations and other holiday-related products and services. This means that it’s time to implement a seasonal SEO plan to give search engines the opportunity to crawl and index your content in time for the … Read more
SERP domination is a beautiful thing. Unlike world domination, it isn’t lusted after by cartoon villains and doesn’t require making tons of enemies along the way. Nope. All it takes is a great online presence and some strategic SEO work. So, what is SERP domination? It’s when a search engine results page (SERP) is all you, or … Read more
