Writing helpful articles and publishing them on your website is a great way to generate more targeted traffic organically. This strategy, better known as content marketing, is helping thousands of small businesses compete with their larger counterparts. Content marketing has leveled the playing field. Every great small business content marketing campaign should start with one … Read more
Web marketing as a whole is confusing. There’s a ton of jargon and language that the average solomarketer may have difficulty understanding. That’s a given based on the fact that if everyone understood everything about web marketing, our industry wouldn’t exist in the first place. Two common terms that I see being mentioned a lot … Read more
Websites with higher authority are shown higher in the search engine results and receive more high quality visitors for their most important keywords. The search engines determine your website’s authority based on its reputation on a variety of topics. Several factors can increase your website’s reputation for any given topic. One factor is the number … Read more
With Google’s Hummingbird update, marketers like you need to focus your time and efforts on finding and implementing conversational keywords and providing valuable insights in your content marketing pieces. But that’s not it. You also need to be building up a cache of relevant inbound links. These links will build your authority and help you out-rank your competition … Read more
The other day I was approached by a good friend, who also happens to be a professional marketer in the Bay Area, with a problem. She recently joined the board of a non-profit organization. This non-profit has a website, but they’re not generating enough traffic to produce a consistent amount of enrollees and customers through … Read more
