SEO

3 Mistakes to Avoid When Choosing Focus Keywords For Your Content

Writing helpful articles and publishing them on your website is a great way to generate more targeted traffic organically. This strategy, better known as content marketing, is helping thousands of small businesses compete with their larger counterparts. Content marketing has leveled the playing field. Every great small business content marketing campaign should start with one … Read more

What is Website Authority?

Websites with higher authority are shown higher in the search engine results and receive more high quality visitors for their most important keywords. The search engines determine your website’s authority based on its reputation on a variety of topics. Several factors can increase your website’s reputation for any given topic. One factor is the number … Read more

Relevant Inbound Links Help You Rank Higher in the Search Results

With Google’s Hummingbird update, marketers like you need to focus your time and efforts on finding and implementing conversational keywords and providing valuable insights in your content marketing pieces. But that’s not it. You also need to be building up a cache of relevant inbound links. These links will build your authority and help you out-rank your competition … Read more