Content marketing is the process of creating high quality website content that is so compelling that it attracts attention from your target market. Although content marketing is often used to maintain and nurture business relationships with existing customers, today I’ll be talking about how businesses are using content marketing to find new customers and build … Read more
Being called a blogger can sometimes feel like an artificial title for what you actually are; a writer. Whether you write essays, content to specifically support SEO/content marketing or you do just straight informational blogging, you know writing isn’t an easy thing to do well, let alone master. Most content curators aspire to write well, … Read more
It’s official – the 2014 football season has begun and I couldn’t be happier. Football is a glorious team sport that’s just as much about the individual as it is the team. Without the individuals, there would be no team, and without the team, there would be no football. If you share my passion for … Read more
How often do you review your content marketing metrics and report results to your leadership team? That question to marketers is like when a dentist asks you, “Have you been flossing regularly?” Usually the answer is what they want to hear and a lie, or it’s what they don’t want to hear and the truth. … Read more
When you stop and think about it, all great content marketing strategies are very similar to healthy lifestyles. A lot goes in to living healthy. You have to eat right, exercise often, get a lot of sleep, minimize stress, and make good life choices. Sometimes if all of those items aren’t properly maintained, you start to … Read more
