Being called a blogger can sometimes feel like an artificial title for what you actually are; a writer. Whether you write essays, content to specifically support SEO/content marketing or you do just straight informational blogging, you know writing isn’t an easy thing to do well, let alone master.
Most content curators aspire to write well, and that’s usually good enough. You’ve probably seen dozens upon dozens of guides out there to write “the perfect blog”. As a writer, you know that it’s just not that simple.
Even if you are a blogger who has built your professional background perfecting another discipline, you presumably know how hard it can be to create a great piece of content.
So, how do you become a writer with an amazing portfolio, an endless request for guest blogs on various sites, and produce something a writer, and not someone who happens to write well, would be proud of?
Make sure you have an endless ocean of ideas, a routine you can thrive with, and a recipe for creating the perfect piece of content every time.
Habit 1. Line Up Those Ideas
Herman Melville once said, “To produce a mighty book, you must choose a mighty theme.” The subject matter or for your content is no different. Do you have an abundant resource from which to gather your ideas?
Try to remember that even if you work best under pressure, there is no need to use fear and anticipation as a means of focus. Having an inventory of concepts is something you can build upon over time and choose to create a blog around that idea whenever you’d like.
Use your energy to choose from your already developed ideas and get excited about their development instead of spending all your energy on being frazzled without a clear direction.
As a writer, you need always to be in control of what you want to say and know exactly how the audience you’re writing to engage wants to read it.
There are even tools like The BoostSuite Co-Marketing Exchange that helps you bring your content to a wider and more diverse audience to help you understand other markets you might be able to target.
Habit 2. Outline Your Objectives To Avoid Distractions
Henry David Thoreau acknowledged, “Not that the story need be long, but it will take a long while to make it short”. This idea can be painfully true in the world of the blogger.
With any type of writing it’s it can be difficult to own the angle of your opinion with objective facts. You are often representing a professional blog, company, or idea and the delivery are paramount. When you are finished writing your blog makes sure you’ve represented the content with transparency and accuracy.
To better construct your outline, start by focusing on the main ideas of the theme and go from there. A simple outline for an article can start with a short introduction to the topic and explanation of its importance.
Next, outline the separate points and what their merits are in regards to the topic. Finally, end with a brief wrap up and go out with a bang! Afterward, you can start filling in the missing pieces with a much more clear direction of where you want to take the content.
It may seem fairly elementary but perhaps its simplicity is what makes this method so effective.
Habit 3. When You Can’t Create, You Can Work
Ernest Hemingway, a writer who praised routine, once said, “I would write one story about each thing that I knew about. I was trying to do this all the time I was writing, and it was good and severe discipline.”
If you’ve created a backlog and outline for your topics, you’re already well on your way to creating a disciplined routine. Your routine is how you organize the tools in your creative arsenal. The conditions under which a blogger writes their content can vary.
Some have to write in a cubicle in an office space while some can write from the privacy of their home. There are even those who need to adjust their surroundings frequently to avoid giving into distractions.
A good way to ensure a successful routine is to construct your writing schedule according to the time you are most likely to have the time and inspiration to create. Whether it’s at home or an office, create a habit that reduces distractions.
For example, if you have a cubicle simply put up a “Do Not Disturb” sign. Whether you work remotely or in a fixed setting, make sure you find a way to decrease the distractions around you. You may need to isolate yourself from animals, your phone, or even your computer if the internet is your focusing foe. Once you find your rhythm, the rest is cake!
Bring It To A Close
You know, whether or not your boss or client knows it, that writing is hard. Just remember you don’t have to do this, you get to do this. With so few people getting to choose what they want to do, it’s a privilege to have the choice to pursue your passion.
Sometimes it seems as though all companies’ want is a dual purpose employee that can have a background in something like search engine optimization or marketing.
They use this employee to produce content that’s relatively well thought out and strategically thorough. Those things are important. However, that’s where they strategy starts to infringe upon the quality of the curated content.
When you create a great piece of content, it is important to compose a narrative in which the reader feels connected. With your refined habits, you can start to create not only higher numbers of content, but also a higher class of content.
After wasting more hours than I care to admit trying to find the right help for my two businesses, I decided there had to be an easier way to get the support small business owners need. The advice was either WAY overpriced or of such low quality that it served no practical benefit so I decided to create my own website to provide information the way I would have wanted it. This is how BoostSuite came to be. I hope it helps you as much as it would have helped me.