Before I get into the details of the post, lets go ahead and address the elephant in the room.
I get it.
You’re a small business owner, which probably means you’re also a small business marketer, or you have “a guy/gal” who handles your marketing for you. This might be a buddy from college who you met through intramural flag football that couldn’t tell you the difference between a page view and a unique visitor.
So why would you want them handling the important task of writing content for your marketing website much less doing any thing else marketing related for your business? They do not have the expertise, so why use them? You do what’s convenient, not necessarily what’s right.
I get it.
You probably don’t have the time or budget to find, hire, and micro-manage someone else to write marketing copy for you, yet understand the importance of high-quality content marketing; blog posts, email marketing, social media, etc. The thing is, you have all of those things, you’re just making excuses and selling yourself short. You’re a rock star!
You probably have a website, and chances are, you have the ability to publish content to that website. So, why not write blog posts yourself? No one knows your business, and your customers (see readers) like you do. If you don’t have a website that you can edit yourself, check out my recommended list of website building tools. Think about it, if you’re not blogging, and your competitors are, they’re making out like bandits with customers that could/should be yours. Set aside 1-2 hours every week to write a blog post on one of the 13 topics below.
Before you say that’s too much time, consider this stat I found in a recent ebook from Inbound Marketing giants HubSpot:
“Companies with blogs get 55% more website traffic, and that number goes up exponentially whether you post once a week, twice a week, and then up to several times a day – wherein you become a thought leader in your field. Our advice? Blog as often as you can while keeping the content valuable for your prospects.”
Phew..with that out of the way, in the famous words of Mr. Michael Bolton..