We rate and review each of them based on the needs of Small Business Marketers; cost, ease-of-use, and overall functionality
We all know how critical it is for businesses to have an online presence, especially small businesses. Websites are a great (and necessary) marketing medium for B2B and B2C businesses. Check out the graph on the right to see just how effective they can be at engaging existing customers and attracting new ones.
Small Business Marketing Websites build brand recognition, rapport, and online communities through engagement yet you cannot achieve these with an old-school, basic static website. Small business marketers need the ability to add and edit their website content dynamically. They need tools like forms to gather conversion data and social media/commenting plugins to allow visitors to engage and share content with their networks.
Any business website should have clear goals around visitors, leads, and customers. Using these tools along with a web marketing automation tool like BoostSuite will allow you to achieve these goals without having to do any of the research or heavy-lifting.
If you are a small business marketer looking to create your first website, or you’re looking to break free from a domineering or absentee web developer/agency, you’re in luck.
We’ve compiled a list of the top 5 tools for building a small business website. These tools allow you to easily publish content and build a marketing website that provides your small business with long-term value.
5. iPage
iPage is dedicated towards giving their customers the best experience possible, addressing common website building “pain points”and adding new functionality often. They build and select tools that give customers incredible flexibility and are robust enough for experts, while intuitive enough for beginners. Plus, they offer a choice of site builders, shopping carts, blogging tools, photo galleries and more.
They have a simple drag and drop editor and a large template library to choose from. They host your website for you. They also have email and domain name services, both attractive options for startups and small businesses. Customer services comes included as well. It costs only $1.99/month for the first 3 months, and then they offer 12, 24, and 36 month terms that range from $6.99 to $8.99/month depending on how long you lock it in.
