Written by Steve Myring of molchester.uk. Steve Myring is owner and CEO of Molchester Digital Marketing Agency.
It goes without saying that without proper marketing and advertising, companies are bound to suffer in this age of stiff competition. Owners of start-ups usually get confused which marketing strategy to follow to taste long-term success.
In today’s tech-driven age, online marketing is the key to visibility on the Internet. This means you need to advertise your company through online ‘word of mouth’ tactics via the Internet.
Online marketing usually refers to four main categories: SEO, content marketing, social media marketing, and paid advertisements. For a start-up, choosing the right online marketing method is critical to the organisation’s success in the long run.
Let’s go through the above mentioned four categories and understand their potential for promoting your business:
Tip One: Search Engine Optimisation
Search Engine Optimisation (SEO) is the method of ranking a website on various popular search engines. People looking for information on a particular product or service prefer websites that appear on the first page of Google, Yahoo, or Bing’s organic search results. #SEO plays a crucial role in converting Internet searchers into potential buyers.
Every company vying for a slice of online visibility needs to achieve a high ranking on search engines to start getting maximum online traffic on their website. Highly skilled online marketers use a number of methods to optimise a site for search engines like using specific keywords, developing relevant content, and following SEO guidelines carefully.
Tip Two: Content Creation and Distribution
If you are marketing your business online, you must explore the power of quality content to attract a large number of readers to your site. Not only text blogs, and articles, as part of your content marketing strategy, you should also add images and videos to increase visibility, appeal and engagement factor of your content marketing efforts. However, it is not just about creating quality content, you also need to market your content through the right channels or else you are wasting your time and effort.
Tip Three: Social Media
Social media sites like Facebook, Twitter, LinkedIn, and Pinterest have become widely popular with millions of active users worldwide.
As such, social media has become an important part of online marketing. You can open an account on these sites to start interacting with millions of people talking about your company and its products. Through social media interaction, you can reach out to more people anytime, at any part of the world. You can create a community of people interested in your start-up and easily share relevant content and useful links/product videos with them.
Tip Four: Paid Advertising
Through paid adverts on Facebook Advertising or Google AdWords, you can easily reach out to more number of people in less time. The pay per click model or #PPC refers to the method of paying the publisher only when a potential buyer clicks on the advert, which is a cost-effective marketing method that allows you to set your hourly, daily, weekly, or monthly budget.
Choosing the right Internet marketing method is not an easy task; you might have to go through several trials and errors until you understand which strategies are the best fit for your business. In fact, you may need to juggle 2-3 different methods until you get what modern marketers call “the right marketing mix”.