Content marketing is the process of creating high quality website content that is so compelling that it attracts attention from your target market. Although content marketing is often used to maintain and nurture business relationships with existing customers, today I’ll be talking about how businesses are using content marketing to find new customers and build … Read more
A lot has changed in marketing over the last few years. It used to be that a company would look at their business model and customer demographic information and formulate marketing plans based on how they wanted to market to you. There was little consideration to being disruptive and annoying – which can indeed damage your … Read more
I will entirely skip the question do you need a business website at all since that was the question you should ask in 2010 at the latest. I’ll presume that few years back you got a brand new website for your business, or even you built one by yourself, and I’ll also assume that it was … Read more
It’s fair to say that computers form part of most people’s lives and we rely tremendously on technology and software to run our businesses and lives in general. Whether our chosen profession is accountancy, architecture, broadcasting, media, education or medicine (to name just a few), it’s very difficult to imagine how we would deliver good … Read more
From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next. Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience … Read more
