In the first part of the series for Online Marketing we touched on content marketing, why it’s relevant, and how you can start creating and distributing unique content for more online visibility. With a large amount of success being placed on content marketing, it’s important to understand that there are a few other units of measure in … Read more
In a “mini-podcast” from Forrester analyst Ryan Skinner, the use of branded content marketing was discussed. Examples included Target and Volkswagen. Now while the analysis was about co-marketing and content marketing from a big brand perspective, there are several points that small businesses can use: 1. Share Your Audience In the podcast, it was pointed … Read more
There’s no way to get around the fact that online marketing will make a huge impact on any business in the years to come. 2015 is certainly no exception. With so many venues to include in your game plan, it’s important to understand three simple facets that can really make a difference in the way … Read more
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The upcoming holiday season means a big increase in search traffic on seasonal keywords as consumers look for gift ideas, travel accommodations and other holiday-related products and services. This means that it’s time to implement a seasonal SEO plan to give search engines the opportunity to crawl and index your content in time for the … Read more