From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next. Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience […]
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Meta Description Tags and how they relate to SEO
The Meta Description tag is a snippet of HTML code that belongs inside the head of an HTML document (a web page). Traditionally, the meta description tag is a short human-generated description of the content that a person will find on that web page. The search engines will sometimes choose to use the meta description […]
How to Keep Search Engine Rankings During a Website Redesign
Every so often, for a variety of reasons, businesses’ decide to change things up and redesign their website. The problem is, however, that often there are some important aspects that end up being overlooked. The end result can end up costing businesses more than they expect. One such aspect is the current search engine ranking […]
5 Ways to Start an Online Store Without a Website
So you want to start an ecommerce store but you have exhausted all of your money on inventory and there’s nothing left in your bank account to develop a website. You know it’s necessary to have an internet presence to move your product but you have no idea on what to do or how to […]
Improve Sales Performance: 5 Traits of Top Performers
Salesmen today are in the midst of an identity crisis. After meeting with a friend of mine who sells for a local insurance agency, identifying when a lead is ready to buy is one of the hardest methods to learn in today’s buyer-dominated buying cycle. What’s more, if you work on a sales team, the […]
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