White Hat vs Black Hat SEO Methods


Get to the top of the Search Engine using the right method

When considering how to get your website to the top of the search engine results, there are two approaches you may encounter or hear about; White Hat SEO and Black Hat SEO.  It is very important to understand what each one means and the implications choosing a Black Hat method can have on your website long term.

Let’s define what each of these methods mean:

White Hat SEO:
White Hat SEO methods are tactics and techniques that focus on the human visitors to your website and follow the rules and guidelines from the different search engines (Google, Bing, etc). Some common White Hat SEO techniques including using keywords and keyword analysis, writing content that is focused on the subject of the website (for example blog articles), and working to get other websites to link to your website.

Black Hat SEO:
Black Hat SEO methods are tactics and techniques focused on how the search engines’ algorithms work, and ways in which to exploit those algorithms, as opposed to White Hat SEO methods which are focused on human visitors. Examples of this can include invisible text on a page, keyword stuffing (overuse of keywords on your webpages), link farming (other websites that exist only to link to your website) and Doorway pages (pages on a site which exist solely for the search engine and automatically redirect a human visitor to another page when visited).

Considerations between White Hat SEO and Black Hat SEO Methods

Now that you understand the difference between these two approaches, it’s important to understand the risks and rewards of using each one. With White Hat SEO, which is also known as Ethical SEO, you are taking an approach that puts humans first, and that always stays within the rules.

However this approach can sometimes take longer or not work at all if the White Hat SEO tactics are not well planned. On the other hand, Black Hat SEO techniques can quickly raise the ranking of a website, but come with the risk of your website being banned from the search engine and not showing up in the search results at all.  Black Hat SEO is a shortcut that may provide a quick return but will not result in long-term rankings for your website.

BoostSuite and White Hat SEO Methods

BoostSuite is designed to get your website to the top of the search engine rankings using proven White Hat SEO tactics and techniques.  We have designed BoostSuite so that you dont need to know what are good White Hat SEO methods to employ and what are Black Hat SEO methods to avoid. Instead, we do all the analysis of your website and we create a simple, customized to-do list of changes to make to your website to improve your website. Best of all, BoostSuite is free to start using and takes only 60 seconds to setup.

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Do you have a story about being burned by Black Hat SEO methods? Tell us your tale in the comments section below.

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