Today’s websites offer many different kinds of media including blogs, RSS feeds, and social networking. Video can also play a key role in your website’s media. Video has become a very cost-effective form of communication which allows you to demonstrate your product and service benefits in ways that photos and text cannot. Two common online video outlets are YouTube and Vimeo.
Here are 5 benefits of using video on your website:
- It’s Visual – people tend to look for a visual experience when surfing the web, and video has an inherent appeal to audiences. Most of us would prefer to ‘see’ something before we are forced to ‘read’ something. While we tend to skim through any large blocks of written material, we will almost certainly take the time to watch a professionally produced video presentation.
- It’s Sticky – Video can help make your website ‘sticky’. Not unlike when a prospective customer walks into your place of business, your goal should be to keep them on your website for as long as possible learning about your services in order to increase the chance of making a sale.
- It’s Emotional – A video demonstrating how a product works along with customer testimonials would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text cannot, ultimately influencing buying decisions.
- It’s On Demand – Unlike a traditional sales pitch, a video can be experienced “on-demand”. Anyone interested can view it anytime he/she wants simply by visiting your website.
- It’s Versatile – A video which has been produced for your website can be repurposed elsewhere. The cost can be leveraged by distributing the video offline on DVD as a general sales tool.
