There’s no way to get around the fact that online marketing will make a huge impact on any business in the years to come. 2015 is certainly no exception. With so many venues to include in your game plan, it’s important to understand three simple facets that can really make a difference in the way you choose your online marketing program.
Whether you’re a beginner or a veteran looking to “remodel” dated expectations and implementations, this series will focus on the beauty and simplicity of Online Marketing when done properly.
The three areas of main focus are Content Marketing, Social Media, and Email Marketing. Your audience is waiting to hear your virtual voice. Give it to them in a manner that is consistent with your business's values and dependable customer commitment to excellence.
Part 1: Content Marketing Is Here to Stay
In the first part of the series, we will be focusing on Content Marketing and how it’s been growing in the world of Online Marketing in recent years. So what’s the big deal? It’s time to prepare because it’s only going to get bigger. According to the Content Marketing Institute, “This year, we asked marketers to indicate any challenges they had with content marketing, and then select one as their greatest challenge. As you will see, producing enough content is now the biggest challenge across B2B marketers, at 64 percent, as compared to producing the kind of content that engages, which was the top challenge reported in last year’s study”.
Learning where to start with content marketing can be a big mountain to climb, but the first steps in creating the type of content that works best for you lies in answering relevant questions and using an engaging narrative that your customers can understand and relate to. By creating that content you make the subject approachable for your audience and similar industries to share with their target market.
Create Relatable & Relevant Content
Being able to clearly convey your ideas and focus can be a difficult balancing act. On one hand you want to get across specific information that you believe is relevant to the consumer. On the other hand you want to tell it in a way that allows them to relate to it on a personal level. There are tools available, such as BoostSuite, that allow maintaining up to date website content, blogs, and the ability to share successful content in a trusted environment exciting and easy. Boostsuite uses the Article Exchange to publishing content for Co-Marketing, which aides in building a better online audience to market to. To aide in creating the kind of content your readers are looking for you can use simple steps such as:
A General Content Marketing Checklist:
- Identify key words, phrases, and inquiries associated with your brand
- Create a specific and through editorial calendar
- Strategize topics around business launches
- Share your content on co-marketing sites like the BoostSuite Article Exchange
- Enable social network sharing on specific content
- Write white papers, ebooks, and blog post around common customer problems and how to solve them
- Guest blog and share all the content
When it comes to content marketing, everyone is doing it, and you should too. There are millions of sites on the web where you can do it alone or with a friend! Writing relevant content helps you gain recognition with your peers and increase organic search engine ranking.
When you create content for any facet of your online presence, it’s another way to create a lasting relationship with new and existing customers. With tools like Boost Suite you are set up for success, a scalable direction, and long-term content marketing sustainability because you’re no longer climbing the content marketing mountain alone.
After wasting more hours than I care to admit trying to find the right help for my two businesses, I decided there had to be an easier way to get the support small business owners need. The advice was either WAY overpriced or of such low quality that it served no practical benefit so I decided to create my own website to provide information the way I would have wanted it. This is how BoostSuite came to be. I hope it helps you as much as it would have helped me.