Better To Invest In Your Company Website Rather Than Social Media

There’s a big debate going on today on whether content marketing (blogging and adding relevant content on new pages) on your website is more effective at generating more business than social media. We know that both of these are integral parts of any company’s day-to-day marketing strategy, but it’s very rare that you actually acquire customers through … Read more

What is a sitemap?

The most basic definition of a sitemap is a list of pages on your website. There are two different kinds of sitemaps, however. Those for people (a Human Sitemap) and those for search engines (an XML Sitemap). Each has a very different purpose. Let’s take a more in-depth look at each. Let’s use FedEx to see an … Read more

The name’s Name, Domain Name!

Top 10 tips to make sure your domain is a hit at MI6……and on the World Wide Web   When you launch your website, you want to make sure you don’t just stir up your industry, you want to shake it!  (Okay, I realize these are really cheesy James Bond references..I’ll stop.) One of the … Read more