It’s been all over the news and social media. Facebook acquired global chat application WhatsApp for the sky-high price of $16 billion. Yes, that’s right, with a “B”. That’s sixteen times larger the acquisition cost that Zuck and co. paid to Instagram! If you’re unfamiliar with WhatsApp, it’s essentially a tool like iMessage or BlackBerry … Read more
Nowadays, producing content on your blog is great for getting more visitors and leads, but it isn’t enough. If you want to get more engagement in the form of comments, likes, shares, and retweets, the content has to be valuable to your readers whether it’s teaching them something, providing your opinion on a matter, or … Read more
There’s a big debate going on today on whether content marketing (blogging and adding relevant content on new pages) on your website is more effective at generating more business than social media. We know that both of these are integral parts of any company’s day-to-day marketing strategy, but it’s very rare that you actually acquire customers through … Read more
For our final social media month blog post, we’ve decided to review Facebook and LinkedIn to determine which is more valuable to businesses. Facebook began in 2004 as a social networking tool for college students while LinkedIn began in 2003 as a business network for folks to exchange contact information and find potential business resources. You would think that … Read more
With all of the social media outlets available to small businesses today, it can be hard to determine which is best to convey your marketing messages. Facebook and Twitter are both great for instantly updating your followers with news, current events, and other updates, but which is better for business? The answer, of course, is “it depends”. Twittip, an … Read more
