Today is the first day of Spring, and what better way to welcome the season than with some tips for heating up your website’s search engine optimization and marketing results. The page title is a very important on-page SEO factor. Whatever text you place in the title tag will appear in the reverse bar of … Read more
Here’s the scenario; you’re a small business owner and you’ve just launched your new website to the world. Now you’re wondering, how long will it be before searchers find your site in the search engine results page (SERP)? There are a couple of things that need to occur before this happens. The site needs to … Read more
With the holidays just a few weeks away, it is extremely important to make sure you’re not only getting traffic to your marketing site, but that the traffic is optimized. This means that your website visitors are genuinely interested in your product and/or service. A higher level of interest leads to a higher likelihood of converting … Read more
It’s overused, sometimes cheesy, and almost always lacks authenticity. Those are the drawbacks of using stock photography and they are the traits you don’t want associated with your brand! Sure, the benefits are there – stock photography is fairly inexpensive and easy to obtain in just a few clicks, but if you don’t want your … Read more
Writing effective ad copy on Google AdWords is a task easier said than done. One must be able to make a compelling case for their product or service and encourage searchers to take action all while complying with Google’s policies and character limits. Given the limitations of 25 characters for a headline and two … Read more
