With the holidays just a few weeks away, it is extremely important to make sure you’re not only getting traffic to your marketing site, but that the traffic is optimized. This means that your website visitors are genuinely interested in your product and/or service. A higher level of interest leads to a higher likelihood of converting … Read more
It’s overused, sometimes cheesy, and almost always lacks authenticity. Those are the drawbacks of using stock photography and they are the traits you don’t want associated with your brand! Sure, the benefits are there – stock photography is fairly inexpensive and easy to obtain in just a few clicks, but if you don’t want your … Read more
Writing effective ad copy on Google AdWords is a task easier said than done. One must be able to make a compelling case for their product or service and encourage searchers to take action all while complying with Google’s policies and character limits. Given the limitations of 25 characters for a headline and two … Read more
For our final social media month blog post, we’ve decided to review Facebook and LinkedIn to determine which is more valuable to businesses. Facebook began in 2004 as a social networking tool for college students while LinkedIn began in 2003 as a business network for folks to exchange contact information and find potential business resources. You would think that … Read more
With all of the social media outlets available to small businesses today, it can be hard to determine which is best to convey your marketing messages. Facebook and Twitter are both great for instantly updating your followers with news, current events, and other updates, but which is better for business? The answer, of course, is “it depends”. Twittip, an … Read more
