Are You Picking Your Low-Hanging SEO Fruit?

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Search engine optimization (SEO) is sometimes described as confusing, tedious, and time-consuming.  These adjectives scare small business owners and give online marketers pause. SEO has gotten a bad rap, intimidating small businesses into spending a lot of time and money for internet marketing consultants, SEO experts, and website analytics tools because they think that SEO is just too hard for them to understand. The truth of the matter is that when you break down SEO into an itemized list, there are several things that can be catalogued as “low-hanging fruit”.

These “low-hanging fruit” are classified by their ease of completion along with their potential return value.

Here are 5 common “low-hanging fruit” items that can be easily added/changed on your website using a website content management system:

  1. Creating New Content – this one may seem completely obvious, but it’s easily one of the most important and often neglected for SEO.  You need to be adding at least 1 new page to your website a week.  The more the better.  The search engines love seeing fresh content and they are more likely to show results from a query that are timely than those that are older.
  2. Choosing the Right Keywords – you need to make sure you’re not optimizing your website for keywords that are extremely general and competitive.  You should make sure the keywords you use are in the sweet spot of getting enough searches, yet they aren’t extremely competitive.  Here is a guide on how to choose the correct keywords for your website.
  3. Optimizing Your Page Titles – the page title element of a web page is meant to be an accurate and concise description of a page’s content.  You should make sure to add 1-3 target keywords to each of your page titles that are relevant to their content.
  4. Optimizing Your Meta Descriptions – the meta description is displayed directly below the page title in the search engine results page (SERP) that should include your target keywords and offer some sort of call to action for your potential visitors.
  5. Optimizing Your Heading Tags – the heading tags on each of your website’s pages should start at H1, working their way down the page to H6 and should also contain your page target keywords.

If you can spend just 1 hour every week picking these “low-hanging fruit” off of your proverbial SEO tree, you’ll start seeing more qualified visitors to your site and more of those visitors converting into leads and/or customers.  If you’re looking to make the best use of your limited website marketing time, you should give BoostSuite a try. It’s a free tool that helps you decide which keywords to optimize your website with, and tells you where exactly you should go about adding them. Each of the aforementioned areas of your website are covered by individualized suggestions for each of your pages.  No two suggestions are the same.  It’s like your own personal internet marketing consultant is sitting with you while you work, telling you exactly what to do. There’s no analysis, only results.

Do you have any other SEO “low-hanging fruit” that are ripe for the picking? Let us know in the comments.

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